© Environment and Business Group 2011
Businesses, non-for profit organisations and government agencies have an increasing focus on strategy and planning to meet environmental and sustainability-related goals and objectives. Often, it is imperative that results are achieved within defined time frames and that successful outcomes can be reported to relevant stakeholders.
How do we go about developing strategies and plans to make sure they are meaningful and deliver on the outcomes sought?
Logic structures are fundamental to plans to understand the links between goals, objectives, actions, outputs (deliverables) and outcomes (results). Without this focus, there will be insufficient information for decision-making , and much money and effort may be spent ineffectively.
All strategies and plans need to be monitored and evaluated over time to see whether need to be adapted. Are they implemented properly? Do they achieve the chosen objectives and targets? Are we working towards our long term vision?
As a result, every plan needs to monitored and evaluated as part of a planning cycle (see figure). Monitoring carefully selected outcomes and indicators allows the periodic evaluation and adjustment of a plan. In this manner, it will evolve through gradual maturation to greater effectiveness over time.
The planning cycle